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| Subscription
Management |
Build and maintain
real-time relational databases.
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Subscription Management
allows you create and maintain a permission-based, opt-in database
from which you can deliver targeted, personalized email marketing
campaigns. Learn more about your subscribers by allowing them to
tell you what they want to see, read and buy. We'll collect this
information in real-time and let your subscribers manage their
profiles as often as they like. Next, query these preferences along
with other key data and demographics to create dynamic destination
lists. All of this, without the high costs of servers or software.
- Build a Valuable Database of Opt-in
Subscribers
We assist you in creating interactive HTML
forms that link seamlessly with your Web site, so it's easy for
individuals to sign up for e-newsletters, surveys, contests, clubs
and special offers.
- Multiple Message Formats
Allow
subscribers to pick the message format they prefer: plain text,
HTML, or HTML-lite versions, or even multipart.
- Identify and Reward Key
Customers
Databases are automatically updated as
newcomers sign-on or as individuals revise their preferences and
interests. Welcome notices are automatically sent to the email
addresses of your subscribers, who can revise their selections
through URL links to their profiles or print and redeem e-coupons.
Single or double opt-in permission is available.
- Retrieve, Review and Analyze Data
Instantly
Your databases are available for retrieval at
any time and securely by user name and passwords. Choose multiple
fields for display and filter your results by selected criteria.
Preview data, and segment data "on the fly" using step-by-step
instructions.
Use Subscription Management to:
- Host and manage your subscriber database
- Collect opt-in email addresses and target campaigns
- Obtain additional information about your subscribers
- Keep a consistent, well-maintained database
- Allow subscribers the ability to change their interests
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