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ADAYTUM SELECTS XPEDITE'S messageREACH SERVICE FOR E-NEWSLETTER DISTRIBUTION
Leading Business Planning Software Provider Delivers Thousands of Opt-in E-Newsletters to Current and Potential Customers
TINTON FALLS, N.J. (February 21, 2002) - Xpedite (www.xpedite.com), a global leader in multimedia messaging and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; www.ptek.com), today announced that Adaytum, the leading business planning software provider, is using Xpedite's messageREACHSM outsourced e-mail service to distribute Adaytum's opt-in e-newsletter to thousands of recipients. The newsletter, Planning Perspectives, contains information regarding business planning best practices, case studies, new product offerings and links to stories in online publications.
"Putting together a newsletter is a lot of work, but using messageREACH alleviates the technical headaches associated with the distribution process, allowing us to focus on providing fresh and interesting content to our subscribers," said Pat Davis, Direct Marketing Manager, Adaytum. "Xpedite's messageREACH service provides us with a simple end-to-end solution to deliver information to our current and potential customers quickly and effectively."
"We've seen a great response for our messageREACH service from companies like Adaytum looking to communicate with a large volume of recipients," said Joe Merces, Xpedite's Vice President of Product Management. "messageREACH offers these companies a reliable, cost-effective way to reach all of their target audiences with a wide array of value-added features, including list management, tracking, personalization, and reporting. We look forward to working with other companies using permission-based e-newsletters to strengthen and expand their customer relationships."
About Adaytum
Adaytum - named to UPSIDE Magazine's "Hot 100 Private Companies" for 2001 - provides Web-based enterprise business planning solutions that enable a single view of future operating performance. The choice of many of the Fortune 500, Adaytum is headquartered in the U.S., with offices in the U.K., the Netherlands, and Australia, and partners in more than 35 countries worldwide.
For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements, please refer to the Company's filings with the Securities and Exchange Commission, especially in the "Factors Affecting Future Performance" included in the Management's Discussion and Analysis section of the Company's Form 10-K for the fiscal year ended December 31, 2000 and in subsequent filings filed with the Securities and Exchange Commission.
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