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XPEDITE TEAMS WITH TMXINTERACTIVE TO PROVIDE TV-STYLE RICH MEDIA E-MAIL CAMPAIGNS FOR GLOBAL CUSTOMERS
New Streaming Media Content Capability Strengthens messageREACH Service
EATONTOWN, N.J. (June 5, 2001) - Xpedite (www.xpedite.com), a global leader in multimedia messaging and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; www.ptek.com), today announced that it has signed a strategic agreement with TMXinteractive, the leading provider of TV-style rich media e-mail campaigns. The agreement combines TMX's unique creative and streaming capabilities with Xpedite's messageREACHSM e-mail campaign management and distribution capabilities, creating a full multimedia messaging offering.
messageREACH customers now will be able to incorporate TV-style communications with video, audio and user interactivity and stream it directly into the body of e-mail messages. This offering will be integrated into messageREACH's campaign management tools, which enables customers to create targeted lists, distribute e-mail to recipients, and track the effectiveness of their marketing campaigns.
"Our new streaming feature through TMX gives our global customers leading-edge technology to increase the impact of their e-marketing campaigns," said Matt McGill, Xpedite's Director of Business Development for messageREACH. "Rich media campaigns are the next wave in e-marketing, and these new capabilities will provide a more emotional experience for e-mail recipients and a greater viral marketing component."
"We decided to partner with Xpedite because of their global presence and the strength of their messageREACH services," said Eric Smith, Chief Strategy Officer for TMX. "This relationship offers both companies the opportunity to provide corporate customers the most compelling and creative e-mail marketing campaigns and reliable delivery capabilities. We look forward to working closely with Xpedite, especially in the international area, where we see enormous potential."
About TMXinteractive
TMXinteractive is the expert in delivering the power of television to consumer in-boxes around the world. The company produces dynamic email campaigns for leading companies and delivers the most cost-effective results imaginable. It does so through a mix of award-winning, in-house creative services, patent-pending technology, unparalleled tracking and statistical analysis, and superior client focus. Since its founding in 1999, the company has created campaigns for many leading companies including SAP, Tierney & Partners, Calvin Klein, E*TRADE, Lifestyle Furnishings International, and Merrill Lynch.
For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements, please refer to the Company's filings with the Securities and Exchange Commission, especially in the "Factors Affecting Future Performance" included in the Management's Discussion and Analysis section of the Company's Form 10-K for the fiscal year ended December 31, 1999 and in subsequent filings filed with the Securities and Exchange Commission.
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