|
XPEDITE'S NEW MESSAGEREACH TOOL CREATES HTML MESSAGES
intelliSEND Wizard Enables Distribution of All Types of E-Messages
EATONTOWN, N.J. (April 9, 2001) - Xpedite (www.xpedite.com), a global leader in multimedia messaging and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; www.ptek.com), announced today the introduction of its intelliSENDSM Wizard, a new technology tool that enables Xpedite's messageREACHSM customers to create HTML e-mail messages from their desktops for distribution. The intelliSEND Wizard, which can be downloaded from the messageREACH Web site, extends the capabilities of Xpedite's messageREACH services by automatically generating a message in three parts: text, HTML, and the AOL version of HTML. intelliSEND Wizard formats the e-mail and delivers it to messageREACH for distribution to the intended target list. This process allows recipients to display messages in HTML or text, depending on how the recipient's system is configured. intelliSEND Wizard also expands the tracking and reporting capabilities offered by messageREACH by inserting unique URLs in messages to ensure the message was received, reveal who opened the e-mail and in what format. By providing this data back to the sender, Xpedite customers can implement more targeted and effective e-campaigns.
"As our messageREACH business continues to grow rapidly - with an average of almost two million messages delivered per day - it's important that we give our customers more of the tools necessary to deliver effective communications," said Matt McGill, Xpedite's Director of Business Development for messageREACH. "With the intelliSEND Wizard, our messageREACH customers can take full advantage of the power and ease of e-mail by having access to technology to create their own HTML messages and distribute them in the right format for any address. This new capability will be instrumental in helping us penetrate the publishing and e-commerce industries, which rely heavily on effective e-mail for their sales and marketing communications."
In addition to the intelliSEND Wizard, Xpedite plans to launch a continuous series of service improvements for messageREACH over the next few months. These new enhancements will allow Xpedite to further leverage its global corporate customer base. Xpedite's messageREACH customer base continues to grow with the addition of significant new customers, including SAM'S Club, DIRECTV, Penton Publishing, Wells Fargo, British Airways (UK), EHS Realtime/Tesco (UK), Cyquest (Germany) and HS Financial Services (UK).
For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements, please refer to the Company's filings with the Securities and Exchange Commission, especially in the "Factors Affecting Future Performance" included in the Management's Discussion and Analysis section of the Company's Form 10-K for the fiscal year ended December 31, 1999 and in subsequent filings filed with the Securities and Exchange Commission.
|